When strangers become good friends

Buying stuff has changed

Today, your prospects are doing more independent research than they ever have. Some won't even talk to your sales until they are ready to buy. During the 21st century buying process, chances are that you will do your research online and ask peers (friends) for advice that will guide you to a right solution. But how can a company get this level of trust from people buying stuff from you? More likely, these businesses are companies that share their success with their customers, create an environment that makes it easy to buy from, to delight by exceeding expectations on a day-to-day basis, create loyalty and love. Achieving this status of trust, requires an integrated effort from all customer facing teams in the company. Turning strangers into friends is a cyclic process of attracting visitors with valuable content and easy access to information, interacting with buyers on their terms and finally help, support, and empower customers to reach their goals.